Sponsorship & Merchandising

Read what Net Lawman says about sponsorship arrangements and their legal document templates are below:

"Sponsorship deals vary hugely in complexity. Whether the sponsor is just providing financing in return for straightforward advertising, or whether the deal involves an exchange of expertise, finance, and products in return for specific promotions and media rights, we should have an agreement that suits the deal.

These agreements are suitable for sponsoring an individual, or events such as an exhibition, show or sports tournament.

These agreements provide a management framework for your sponsorship deal. Since there is no specific law regulating sponsorship, the majority of the content of these documents is commercial and practical rather than legal.

For example, both agreements relating to the sponsorship of events cover:

  • rights of access to the venue beforehand for the sponsor to set-up
  • dedicated parking on the day for the sponsor's guests
  • provision of corporate hospitality areas.
  • advertising and promotion across different media, including television and radio
  • product placement around the venue
  • use of intellectual property by the sponsor in marketing
  • preferential event access
  • right to renew

Similarly, the contract for sponsorship of a person largely covers what each party will provide to the other.

The documents provide a multitude of examples (easy to delete or change) that we hope provide ideas and opportunities you may not have considered.

The agreements could be used either by the sponsor, or by the event organiser or person being sponsored. Although the templates are fair to both parties, they can be edited to favour one over the other.

An associated area of marketing is merchandising, when intellectual property rights in a product are licensed or sold for exploitation in a different market. An example might be the right to use a sports person’s name on a food product in a certain country."

Business Contract Drafting

if you need business contracts drafted to suit your needs, then look no further than Contracts-Direct.com, which provides a range of services to help you create and customise your business agreements. 

This is a fast and efficient service used by a range of SMEs and other businesses to develop commercial contracts and other documents quickly, efficiently and, most of all, cost-effectively with their fixed price drafting service.  

Template: Sponsorship Agreement: single event

What Net Lawman says about this template:

"This contract sets out the commercial deal between an event organizer and a sponsor. It provides for practical arrangements as well, such as rights of access beforehand for the sponsor to set-up, use of intellectual property by in marketing, dedicated parking for the sponsor's guests and provision of corporate hospitality areas."

Template: Sponsorship Agreement: sports person or other individual

What Net Lawman says about this template:

"This agreement provides a flexible framework for defining a sponsorship arrangement, regardless of the activity, the level of participation and benefits to each party. The arrangement could be as simple as payment for advertising on clothing to more complex arrangements where the sponsored individual acts as a brand ambassador, product tester or content producer."

Template: Sponsorship Agreement: tournament, league or series of events

What Net Lawman says about this template:

"This contract is for the sponsorship of a number of consecutive events, such as at each of the matches in a cricket league, or at all of the shows in a stage production. As well as covering terms of advertising and promotion, the agreement provides for practical arrangements, including rights of access beforehand for set-up of stalls or advertising, use of intellectual property in marketing, dedicated parking for the sponsor's guests and provision of corporate hospitality areas."

Template: Merchandising Agreement: name or trademark merchandising 

What Net Lawman says about this template:

"This is a licence agreement for merchandising rights in any work of intellectual property. The key element is the exploitation of a creative work (most likely a brand name or fictional character) in a different application or market. For example, it could be used by a manufacturer who wishes to create soft toys based on characters in a series of popular television advertisements. It could also be used for products in the same industry, for example to sell shampoo under a name well known for cosmetics."

Detailed guidance notes are provided with each template. Net Lawman offers a money back guarantee if the document is not what you need, as well as a legal review option if you want some professional assistance when you are drawing up your documents.


The documents menus are designed to describe the documents, but please be sure that you check them over carefully to ensure that they do meet your needs. All documents are subject to Net Lawman's Terms and Conditions, which we ask you to read before you purchase any documents.

We are pleased to be supported by Net Lawman.co.uk as a leading independent online provider of ready-to-use legal documents for business users.

Net Lawman is a founding member of the Association of Publishers of Online Legal Documents (APOD).

APOD exists to:

  • promote the sale of online legal and business document templates;
  • educate the public about the need for legal documents to protect their interests, and in the online availability of professionally written and affordable template contracts;
  • promote and represent the interests of the Association and its members;
  • ensure professional standards for customers and the public in accordance with the APOD Code of Practice.

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